Here we show the project of web creation and SEO optimization of the web www.logopedasarasanchezortigosa.com, a healthcare website dedicated to the services of Speech Therapy.
I will show some of the work I did with this website.
In this project a website is created from scratch, it is a company website that is dedicated to Speech Therapy services.
For this occasion, the main objective of the website is to generate as many conversions as possible, the number of user contacts will be counted as conversions.
With this in mind, a website is created that through information about the company, services, prices, etc. I got to get those conversions.
Furthermore, knowing the type of service provided and the competition, the strategy is based on two basic criteria: on the one hand, geolocated SEO will be promoted, in this case in the province of Malaga. On the other hand, emphasis will be placed on the online service, since many of the therapies it offers are available electronically and this allows the company to export its services to clients that are not currently within its physical or logistical reach.
Therefore, taking into account all of the above, a series of actions are articulated to meet the objectives. Firstly the creation and design of the page (articulated at all times by the strategy) and secondly the SEO actions, many of them focused on the creation of the web itself.
The actions carried out for this website are first of all development in which we have 4 phases, creation of the website and attached tools, installation of basic and added plugins, basic design and lastly, extra design. Later we will talk about actions focused on SEO.
In addition to this, these plugins were configured, emphasizing the configuration of Yoast SEO, the creation of the sitemap.xml and its indexing in the Google Search Console. Finally, the Search Console and Analytics accounts were linked.
A structure is made with basic content and copywriting oriented for each of the pages with the content that they will have previously selected around the strategy. All this within the previously installed theme “GeneratePress”.
The web design has been articulated with the Elementor page builder. Added to this, user-facing paragraphs of keyword information are optimized for reading too, with easy-to-read short paragraphs as well as clear headings and bold words so the user can easily scan and read them at a glance. In the same way, an interlinking has been created designed to direct users to the contacts page and in turn enhance the home page.
In addition, the pages that have been created have been subsequently expanded both in terms of keyword research and user intention, and pages that hang from the main ones (in the case of online) have been created to greatly enhance the word. key in question.
The logo and favicon have been introduced to improve the CTR when competing with other web page tabs. In addition, the colors of the page have been introduced from the logo so that everything is in line.
For the homepage in particular, the page with which we will compete for our main keyword, the following actions defined by the strategy have been carried out:
For the services and rates page the actions are as follows:
Who we are page:
In the footer, nofollow links will be used to avoid losing the crawl budget and the emphasis is also on Google My Business, which is very important for a business with these characteristics.
This is one part I would like to focus on as well. The loading speed of the site is very important today to improve the user experience and position correctly in Google.
This type of website, which has a lot of details, as well as appearance effects with the scroll-in and others. And adding that they are built with a page builder (which is never as optimal as designing them with code by hand but saves a lot of time when creating), they are very slow. Since the amount of code to be read by browsers is greater than if they were not built in this way.
However; To make the web as light as possible, plugins are installed to include lazy load, to optimize CSS, fonts, etc. And in this way the loading speed of the entire web is significantly improved.
Specifically this is the change:
However; the images are optimized in terms of speed only in the Home, on the other pages they are not. Therefore, it is understood that the loading speed is so optimal in the global computation (especially in mobile). That is to say, they have been optimized a lot in the Home because they are the most important page and the one that is given priority, but in the rest of the pages they can be optimized more. This would be done by changing the format of the image to a lighter one, compressing it, adjusting it to its maximum size on the web …
Without a doubt, for a future SEO plan in the future this would be one of the factors to work on.
Finally, I would like to emphasize a part that seems fundamental to me and I believe that not everyone performs. This is, do a general review.
I think that carrying out this task is very efficient, you just have to “let the web rest” for a few days and then in a short time take a look at the key factors and, if there is one where you have inadvertently failed, fix it . That is why I emphasize efficiency, as there is little time invested in exchange for very productive (and generally quick too) improvements if needed.
One of the tools that I normally use is Screaming Frog since it has many very useful functionalities.
Here I can see if on some page I have not put H1 or enough H2, for example; or if I have a wrong Meta Description, etc.
In this case, thanks to this review I realized that I had two URLs with error 404. One was a page that I had planned to create initially, but after searching for the user’s intention, I realized that it would not be a good page for start and another created through an image that I had deleted. Both were previously removed from WordPress, but there are times when URLs remain on the web and take time to remove.
To solve it, I simply went to Search Console and requested the invalidation of those URLs so that when the web is crawled it does not encounter such errors.
Another of the most important things is to see if there is any image that does not have an ALT attribute using this functionality, as I show in the example:
In this case, they were all test images that I originally intended to use but in the end I did not, and although they did not need an ALT attribute, it was useful to delete them from the web media and thus eliminate garbage; something that is always positive.
And, with regard to the images too, I find it interesting to reduce all those that are larger than 100KB. I know that in the loading speed section I mention that I would only optimize the speed of the images of the Home, but I also do not like to leave images with more than 100KB on any page, so I optimized this image as well.
Therefore, here would be the project of this health website that I encourage you to take a look. Of course, if you find bugs that you think are appropriate to fix, I encourage you to contact me and I will be happy to learn from you.