In this case we are talking about my own personal website, so it defines a clear and concise strategy, it wants to point out and highlight an individual’s own personal brand.
The objectives to achieve this are:
The actions carried out for this website are based on a development and web design already oriented to the strategy itself. This has 4 phases: creation of the website and attached tools, installation of basic and added plugins, basic design and finally the extra design. Later we will talk about actions focused on SEO.
The plugins installed in this case have been:
In addition, these plugins were configured, emphasizing the configuration of Rank Math, the creation of the Sitemap.xml and its indexing in the Google Search Console. Google Analytics accounts were also synced with Search Console.
It is decided that according to the strategy these are the most useful pages. Depending also on the behavior observed in the future on the web page, conclusions can be drawn and pages can be modified, created or deleted if deemed necessary.
Subsequently, a presentation is made with basic content and copywriting oriented for each of the pages, what content they will have and also how it is presented to visitors. All this within the previously installed theme “GeneratePress” which seems to me a great theme and then add layers and modifications.
The web design has been articulated with the Elementor page builder. However the images have been taken advantage of and short, easy-to-read paragraphs have been created so that the user can continue the page tour easily. Likewise, links to other pages have been introduced as a button instead of paragraph text with anchor text to increase the CTR.
As they are pages where what is basically intended is to provide information to the user, the contents have been compressed a lot using different tools and widgets that Elementor makes available to the webmaster.
Likewise, to continue with the strategy and contribute to the basic objective of the web, many different ways of providing said information and content have been used so that the recruiter himself, simply by seeing the page, can observe that I am able to present the content in different ways and I don’t just follow a “template to fill out”. A color palette has been chosen according to the logo and a page width that provides comfort to the reader.
In the same sense, the corresponding pages in English have been created to facilitate reading for non-Spanish speakers and to maintain the correct form of the page. In this case, a plugin that simply translates the words with an online assistant has not been used, as this could cause an imbalance in different places of the design.
Here you can see examples of parts of the web with different types of content presentation
They have already been mentioned in the design of many SEO actions carried out, focusing especially on the user experience, the page and the strategy designed for the client (the recruiters of organizations), which is so important and increasingly more according to the Search engine algorithms learn.
We have also commented on the introduction of buttons to increase the CTR to visit other pages and stay on the web (increasing the average time per session, minimizing as much as possible the bounce, also increasing the number of pages viewed per session, among many other factors).